‘I’ve had a haircut, this is my best suit.’

‘It’s the end, but the moment has been prepared for.’


A confession.
I didn’t like the 6 and 6S.
The design I didn’t like, with their thick border lines. I always thought it was a step back from the elegant iPhone 5 and 4 before it.
It even felt uncomfortable to hold to me.
I wanted to go back, and I did with the iPhone SE. The latest features alongside a great design in a smaller body? How could I say no.

But then on Friday, the iPhone 7 appeared in matte black.

Every year, there’s either a ‘tick’ or a ‘tock’ for an iPhone release.
4, 4S
5, 5S.
6, 6S.

I’d say the only difference was the first iPhone, followed by the 3G then 3GS. Three models, followed by the redesign of the 4.

It looks as if its gone full circle, with the 7 being a refinement of the 6 series.
I wouldn’t have been surprised if I had seen it called:

  • The New iPhone.
  • iPhone 6s (2nd Generation)
  • iPhone 6S Pro.

But as this is now the tenth iteration of iPhone since 2007, its numbering as lost all meaning, except for advertising purposes.

The appearance of the iPhone 7 is my new favorite. To me, the jet black model especially, it looks as if an iPhone 3G/iPhone 4 has been steam-rolled.
But in a good way.
It feels a lot better to hold than 6 and 6S. Even the volume and power buttons feel better.
I’ve said before that my favourite models have been the 3G, 4 and 5. The Jet Black 7 looks like a combination of the three.
The matte black doesn’t look as ‘Space Grey’ as the pictures make it out. It looks like the jet black but just slightly lighter and not glossy.
The design has been refined, not redesigned. It feels better to hold for me, while the loss of the headphone jack can be easily justified.
We have so much better options now, with wireless headsets. I only say, why wouldn’t you go wireless when the quality and loss of tangled wires are big benefits.
The speakers are crisp and loud. There’s no static from the earpiece, more so air as I put it on maximum volume playing a song from The Verve’s albums.
Also, the display looks much more colorful.
I say it like that as it may sound obvious, but having it side by side to a 6S and SE, the difference is oddly striking. It just looks much more sharper.


Trying out the redesigned camera over the weekend, the 7 and 7 Plus have now ascended into DSLR territory. Not completely, but more into the starter-cameras that Nikon and Canon offer for £500 for a body and a lense. The quality looks that good to me.

The 7 Plus will only make this better thanks to its dual camera, followed by a software update soon, which will introduce the blur effect, or ‘bokeh’. I’ve tried the camera, and it’s incredibly fast at focusing on a subject, while switching between cameras is as simple as it is detailed in the photos it produces.
It’s still puzzling to me as to why this wasn’t on the 7 model, but with this future software update, only gives me the impression that it’s an unfinished feature, and one that we will only see the fruits of next year.


The home button has also been redesigned. It’s one of those rare occasions where you’ll know what I mean, only when you try it out yourself.
When the 7 is powered off, there’s no click.
When it is, almost the bottom half of the phone vibrates. It feels more responsive to me, and it will be interesting to see how developers make use of it.

There’s also one caveat I’ve realized; now that the home button is electronic, what happens when gloves are worn when it comes to winter? But that’s for another time.

But the vibrations aren’t only for the home button. With this ‘Taptic Engine’, you feel it when someone ‘slams’ an iMessage to you, or when you pull Notification Centre down. It’s the little things that make a big difference here.


Overall, this is my new favourite iPhone. Alongside the 3G, 4 and 5. They’ve definitely nailed it this time since 2012.
With rumors of a total redesign next year to mark it’s tenth anniversary, I wonder just how far Apple are willing to go for the next regeneration.