The Intersection of Technology and Culture.

Originally posted here on 1st February 2016.

“Technology is not Enough. It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that yields the results that make our hearts sing.”

In 2011 when Steve Jobs announced the iPad 2, he spoke of the coming intersection of technology and art, of which he believed Apple was at the forefront of and beginning with the iPad.

We fast forward to 2016, and we have the fruits of the company’s labour realised in different ways.

The first thing I wear as I get out of bed, is the Apple Watch. I am addicted to the three activity rings, and if it means having to walk aimlessly around the flat to make that 570 calorie target, then so be it.

It’s also ideal for convenience. Waiting in a queue at a bar on New Years Eve, a small tap on my wrist lets me know that I’ve got a message.

I raise my wrist, and it’s there, ready to read, ready to reply. It saves me reaching for my £500+ iPhone, and risking it slipping out of my hand.

Two friends have recently invested in an iPad Pro; one in freelance illustration, another in general arts based off interests. They both have a great talent for artistry, and in the six weeks of them owning one, they have spoke about how it works very well for them. It encouraged one to ascend past the hobby, has now created a vast collection of works, showcasing them in the vein of a dedicated site and Twitter profile.

I use my iPad Mini for different ways, but mainly for reading, taking notes, and writing drafts. This very one has been created from the iPad.

The fact I can easily look at quotes and cite sources using ‘Split View’ of two apps running alongside one another, or using my two fingers to transform the keyboard into a trackpad to resolve a punctuation error, makes it the ideal content creation device.

Using technology to form an opinion of the arts and tech combining together, is now where we are.

We use social media to publish our favourite coffees with our favourite filter, while also making sure our own circle of friends now by using a messaging app of our choice.

We can express our opinions of our favourite pieces of art at Usher Gallery, while attending an event at the Drill Hall to see just how art is forming by a paint brush or an Apple Pencil.

The future of the intersection could lead to other lifestyles adding to the existing two.

  • Lifestyle
  • Health
  • Even love.

Opening the eyes of the elderly to unearth a talent they’ve long forgotten can be as equally as fulfilling. Finding how they can draw and colour in pictures could even help ones suffering from dementia and Alzheimer’s. Using apps such as Colour Splash on an iPad could help their awareness of what objects show as to them, and further trains the brain to help them become more aware, just as they were before.

The intersection of technology and arts isn’t just for artists, it can apply to all ages of many lifestyles, and that alone can enrich and encourage the people around you.