‘I don’t know what AirPlay is’

So i come across a report..

Glenn A. Britt, the company’s chief executive, said in a group interview on Friday that the challenge for digital video was that there was no simple way to get Internet-based video onto the television screen. He wasn’t familiar with AirPlay.

“I’m not sure I know what AirPlay is,” he said, though he noted that he was an enthusiastic Apple customer.


Now, you might be expecting to read the following of ‘Surely he must know, it’s advertised on Apple’s website on every page that shows an iOS Device, and Mountain Lion’.

But i’m not.

Instead, i think that it’s a misconception that every feature that Apple does, everyone knows about. And a feature like this, is one that could sneak upon you, and slap you across the face, and you only realised what’s happened from the stinging pain on your face.

Now Airplay allows an app to be streamed to an Apple TV from any iOS device, and soon to be a Mac from Mountain Lion.

If you are a licence fee payer, you can stream BBC iPlayer from your iPhone 4S or iPad to your Apple TV, and you’ve got Eastenders playing on your widescreen HDTV.

In America, ‘Hulu’ is the one of the most popular catch-up services going, mainly because it shows more than one TV Network of shows, so you can watch The Office from NBC, or switch to watching the finale of Desperate Housewives from ABC.

So when a Chief Executive of a major TV cable company says he doesn’t know what Airplay is, you can be sure that the potential of what this feature can do will slap him in the face soon enough.

Leave a Reply

Your email address will not be published. Required fields are marked *