Buying Instagram, the Zuckerberg way.

On the Friday & Saturday, he and the CEO of Instagram, Kevin Systrom, negotiated the small details, and on the Sunday, he told the board of directors he was going to use $1 Billion to buy them, no questions asked.

It was the first the board heard of what, later that day, would become Facebook’s largest acquisition ever, according to several people familiar with the matter. Mr. Zuckerberg and his counterpart at Instagram, Kevin Systrom, had already been talking over the deal for three days, these people said.

Negotiating mostly on his own, Mr. Zuckerberg had fielded Mr. Systrom’s opening number, $2 billion, and whittled it down over several meetings at Mr. Zuckerberg’s $7 million five-bedroom home in Palo Alto. Later that Sunday, the two 20-somethings would agree on a sale valued at $1 billion.

Mr. Zuckerberg ditched all that. By the time Facebook’s board was brought in, the deal was all but done. The board, according to one person familiar with the matter, “Was told, not consulted.”

If you want something, just go get it.


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