How Tim Cook is changing Apple.

An article came out today on Tim Cook’s 10 months as the CEO:

For their part, most Apple employees seem more than satisfied with Cook. He often sits down randomly with employees in the cafeteria at lunchtime, whereas Jobs typically dined with design chief Jonathan Ive. It is a small difference that speaks volumes about how employees can expect to interact with their CEO. At Apple, Jobs was simultaneously revered, loved, and feared. Cook clearly is a demanding boss, but he’s not scary. He’s well-respected, but not worshiped. As Apple enters a complex new phase of its corporate history, perhaps it doesn’t need a god as CEO but a mere mortal who understands how to get the job done.

What a lot of people don’t seem to understand, is that at the end of the day, Apple is a manufacturing company. They will have had roadmaps for the next 3 or more so generations of the iPhone, iPad etc way before Steve Jobs passed away, the major features planned obsessively and finding ways to achieve it with sublime efficiency. Right now, Apple is in great hands, and we’ll be looking at the fifth generation of the iPad with the same magic that has been there since the beginning.

This article, even though some sections give quotes that would give a reader or Apple fanboy worrying thoughts, such as

“I’ve been told that any meeting of significance is now always populated by project management and global-supply management,” he says. “When I was there, engineering decided what we wanted, and it was the job of product management and supply management to go get it. It shows a shift in priority.”

It’s pointless. Again, Apple is in good hands. 

But then later in the article, this quote appears when talking about the Apple Top 100 meeting from this year in mid April:

One veteran executive was “blown away” by what he had seen, says someone this executive spoke to afterward. Reports another person with access to top-level Apple executives: “People came away totally comfortable with where the company is headed.”

When the new major product does eventually appear from Apple, that’s when i’m curious as to how it will be presented for its first time. Will Tim Cook describe and show all the details? Will he give a demo?

As yet, we haven’t seen this, only 2 appearances of upgrades from existing products, then handing it over to Phil Schiller or Eddie Cue etc.

But with under 3 weeks to go until WWDC, and ‘a whole lot to look forward to in 2012’, i’m looking forward to this with great anticipation.

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